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Marketing Plan

A successful marketing plan can be the difference between just listing your home and selling your home.

Photography

Over 84% of homebuyers ranked photography as the most important feature on a real estate website. Your home will be photographed utilizing the highest quality photography and online technology available today.

Print Marketing

Typically, the greatest interest in a property happens in the first weeks that it is on the market. To effectively capitalize on this attention, we will announce your home to the neighborhood with a dynamic direct mail campaign.

By combining professional, high quality photography with attention getting narrative details, your home’s property brochure will act as an essential tool in attracting qualified buyers.

Our brand advertising campaign includes media advertising in the San Francisco Examiner, The Daily Post, and Homes & Land.

Our distinctive marketing process is custom tailored for each client and provides advantages beyond compare.

Online Listing Distribution

With nine out of ten buyers beginning their real estate purchase search online*, the plan to sell your home must utilize proper Internet exposure.

We will provide a unique website specific to your home: www.123yourhouse.com

We employ a service to power the online distribution of our listings to not only www.dwell.com, but also Realtor.com, Zillow, Trulia, Craigslist, Redfin, Move To Real Estate, and Yahoo, to name just a few.

Post your home to our local Multiple Listing Service.

Social Media

Social networking sites offer awareness to multiple buyers which is why we place great effort into gaining presence within these unique communication tools. We will boost the presence of your listing via Facebook, LinkedIn and Twitter.

Open Houses

We will host no less than four open houses for your home. Neighbors are invited first to a special Twilight Tour. Two open houses will be scheduled on the weekend. A broker tour will be hosted for agents to preview your home.

*National Association of Realtors Profile of Home Buyers & Sellers